News | Topic: Marketing

What Do Moms Of Tweens Worry About Most?

There is one thing that moms of tween girls have to deal with in an unprecedented way, and that is society’s push to sexualize our girls at a very young age. Read the article here.

Boy Beauty

Makeup brands make history by hiring male ambassadors.

Read the article here.

Many Stores Honoring Parents’ Requests for ‘Gender-Neutral’ Kids’ Clothing

Pink for girls. Truck motifs for boys. A growing number of parents want to get outside those parameters when it comes to dressing their kids.

Read the full article here.

Brands And Governments Embrace Gender Neutrality

Brands and policy makers are beginning to abandon the longstanding polarities that maintained gender-based attitudes. Read the article here.

To Lure Back Young Shoppers, Abercrombie Puts on a Shirt

Abercrombie & Fitch has decided to remove “sexualized” images from ads and shopping bags.

Read the article here.

Brands Target Tween Girls in Bid to Keep Them as Longtime Customers

Brands are tackling once awkward topics, such as menstruation, with a more conscious, humorous approach.

Read or listen to the story from NPR here.