News | Topic: Marketing

New Endorsements For College Athletes Resurface An Old Concern: Sex Sells

Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive. Read the article here.

DC And Marvel Unveil LGBTQ+ Projects And Variant Covers Ahead Of Pride Month

As June approaches, DC Comics and Marvel are both looking to celebrate Pride Month for 2022 through their own superheroes, and the two entertainment companies have now offered a preview of what’s to come. Read the article here.

Kellogg Company’s Latest Collaboration With GLAAD Unwraps Why ‘Boxes Are For Cereal, Not For People’

Kellogg’s launches a new cereal called Together With Pride. Read the press release here.

Genderless Retail

From store layouts to online shopping categories, the gender-free treatment is hitting mainstream retail. Read the article here.

Study: Most Millennials Believe Gender Exists On A Spectrum

52% of millennials now believe that gender exists on a spectrum, according to a new report from Forrester. Read the article here.

‘A Doll For Everyone’: Meet Mattel’s Gender-Neutral Doll

The doll can be a boy, a girl, neither or both. Read the article here.

Kraft Heinz’s Devour Advertises On Pornhub As Part of Super Bowl Campaign

At a time when many marketers obsess about appearing only in uncontroversial “brand-safe” environments, Kraft Heinz Co.’s Devour frozen food brand ran ads on pornography website Pornhub on Monday, part of a campaign built around a Super Bowl commercial with a food porn theme. Read the article here.

Pornhub Wants To Be A Lifestyle Brand

Pornhub is already the biggest porn distribution platform ever, but now it wants to become a brand that anyone would talk about out loud, and just maybe, someday, wear on a T-shirt. Read the article here.

What Do Moms Of Tweens Worry About Most?

There is one thing that moms of tween girls have to deal with in an unprecedented way, and that is society’s push to sexualize our girls at a very young age. Read the article here.

Boy Beauty

Makeup brands make history by hiring male ambassadors.

Read the article here.

Many Stores Honoring Parents’ Requests for ‘Gender-Neutral’ Kids’ Clothing

Pink for girls. Truck motifs for boys. A growing number of parents want to get outside those parameters when it comes to dressing their kids.

Read the full article here.

Brands And Governments Embrace Gender Neutrality

Brands and policy makers are beginning to abandon the longstanding polarities that maintained gender-based attitudes. Read the article here.

To Lure Back Young Shoppers, Abercrombie Puts on a Shirt

Abercrombie & Fitch has decided to remove “sexualized” images from ads and shopping bags.

Read the article here.

Brands Target Tween Girls in Bid to Keep Them as Longtime Customers

Brands are tackling once awkward topics, such as menstruation, with a more conscious, humorous approach.

Read or listen to the story from NPR here.