News | Topic: Marketing
Nov 9, 2022
New Endorsements For College Athletes Resurface An Old Concern: Sex Sells
Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive. Read the article here.
May 2, 2022
DC And Marvel Unveil LGBTQ+ Projects And Variant Covers Ahead Of Pride Month
As June approaches, DC Comics and Marvel are both looking to celebrate Pride Month for 2022 through their own superheroes, and the two entertainment companies have now offered a preview of what’s to come. Read the article here.
May 27, 2021
Kellogg Company’s Latest Collaboration With GLAAD Unwraps Why ‘Boxes Are For Cereal, Not For People’
Kellogg’s launches a new cereal called Together With Pride. Read the press release here.
Nov 16, 2020
From store layouts to online shopping categories, the gender-free treatment is hitting mainstream retail. Read the article here.
Dec 13, 2019
Study: Most Millennials Believe Gender Exists On A Spectrum
52% of millennials now believe that gender exists on a spectrum, according to a new report from Forrester. Read the article here.
Oct 1, 2019
‘A Doll For Everyone’: Meet Mattel’s Gender-Neutral Doll
The doll can be a boy, a girl, neither or both. Read the article here.
Jan 30, 2019
Kraft Heinz’s Devour Advertises On Pornhub As Part of Super Bowl Campaign
At a time when many marketers obsess about appearing only in uncontroversial “brand-safe” environments, Kraft Heinz Co.’s Devour frozen food brand ran ads on pornography website Pornhub on Monday, part of a campaign built around a Super Bowl commercial with a food porn theme. Read the article here.
Sep 17, 2018
Pornhub Wants To Be A Lifestyle Brand
Pornhub is already the biggest porn distribution platform ever, but now it wants to become a brand that anyone would talk about out loud, and just maybe, someday, wear on a T-shirt. Read the article here.
Aug 14, 2017
What Do Moms Of Tweens Worry About Most?
There is one thing that moms of tween girls have to deal with in an unprecedented way, and that is society’s push to sexualize our girls at a very young age. Read the article here.
Feb 13, 2017
Makeup brands make history by hiring male ambassadors.
Read the article here.
Jul 28, 2016
Many Stores Honoring Parents’ Requests for ‘Gender-Neutral’ Kids’ Clothing
Pink for girls. Truck motifs for boys. A growing number of parents want to get outside those parameters when it comes to dressing their kids.
Read the full article here.
Aug 27, 2015
Brands And Governments Embrace Gender Neutrality
Brands and policy makers are beginning to abandon the longstanding polarities that maintained gender-based attitudes. Read the article here.
Apr 28, 2015
To Lure Back Young Shoppers, Abercrombie Puts on a Shirt
Abercrombie & Fitch has decided to remove “sexualized” images from ads and shopping bags.
Read the article here.
Apr 16, 2015
Brands Target Tween Girls in Bid to Keep Them as Longtime Customers
Brands are tackling once awkward topics, such as menstruation, with a more conscious, humorous approach.
Read or listen to the story from NPR here.